Timeless

What we did and did

We previously produced a campaign for Barons which evolved around the tagline EFFORTLESS. You can experience it right here, here, and here.

This time around, we produced a campaign pivoting around the one word (to rule them all): TIMELESS. Our primary job was to convey the symbol of timelessness, the perfect white shirt. In visualizing the timeless, we went a bit more abstract, hence the following world building:

A brand new (timeless) world

The locations are fictive, a nonexistent threesome of test facilities. The character is fictive as well, and not quite the usual Barons type of guy we met in EFFORTLESS.

Going from class to quirky, our main character is researching the timelessness of clothing, respectively determining the pure fact of time itself through clocks, the historical aspect of time passing, and finally we go boom. The only thing resilient enough to survive the grand bangs is the symbol of timelessness itself.

The white shirt. Perpetually perfect.

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