Prehospital South

Is there anything that looks better on film than flashing blue lights and plenty of action? We don’t think so — and fortunately, the Region of Southern Denmark agreed when we began discussing a campaign film introducing Prehospital South.

Prehospital care begins from the moment you call 1-1-2 and covers the entire emergency response that takes place outside the hospital. This includes acute treatment provided in the patient’s home, potentially avoiding hospital admission altogether, as well as treatment at the scene and during transportation to the hospital.

With access to their highly skilled staff, including paramedics and ambulance crews, Goodwill launched an ambitious day-and-night shoot in the familiar surroundings of Ullerslev on eastern Funen.