Make football your game

Context

If you're some what alive and in touch with the world around you, you would know that the 2022 World Cup happened big time - in the winter. It was officially football season - except, as you can watch above, it's actually football season absolutely all the time!

Campaign

Intersport International wanted their campaign for The World Cup to translate the joy of playing football - no matter how the weather turns out. Rain, snow - who cares. And how do you actually do that? Intersport thought out the storyboards, we talked, discussed, and started the hunt for an abscene amount of children and football jerseys representing all the countries participating at The World Cup. And all the different heart-warming smiles you find in the world, who happens to be great at playing soccer too (for commercial purposes only of course.)

The campaign ended up being full of energy, happiness, and most of all a heaping spoonfull of inclusivity: Everybody can play. Everybody could play. Everybody should make football their game.