About Goodwill
We really want to make
the world a better place through film
Why should you use Goodwill for your film production?
Goodwill was founded in 2016 by Jesper Quistgaard under the name Instafilm. Shortly afterwards, Abbi Moreno joined the film production company as a producer, having fallen in love with the original concept and Jesper’s talent as a filmmaker and director.As the productions grew, so did the ambitions, and in 2023 the company finally changed its name to Goodwill.
Time and again, we have experienced locations, contributors, props and more being generously made available to us, and we are endlessly grateful for it. Without that goodwill, it would simply be impossible to create film productions at the level we strive for. That is why we are called Goodwill — as a tribute to the goodwill we have encountered throughout Funen.
Today, the team also includes Selma Gammelgaard, who became co-owner of the company in 2026 after working with Goodwill since 2023.What we love most is creating films that move their audience. We love the process and the creativity, but we also love building great collaborations where the humour is strong and the energy stays high from beginning to end.
Goodwill is among the best in the country when it comes to emotionally driven films, or films where acting plays an important role. We are particularly strong at creating believable performances and authentic scenarios, which makes us a great fit for films where the audience needs to take your message seriously.
That often includes brand films, hero films and full short films created for campaigns, exhibitions, screenings and everything in between.
That is not to say we have not also produced a wide range of films and video content for TV and social media campaigns. At present, our catalogue includes more than 7,000 productions.
We are for those who want to make the world a little better through the messages they put out into it.
We are for those who want to be challenged a little.
And we are for those who want film production at a level of quality that belongs on the big screen and can stand up to the closest attention.We are Goodwill, and we look forward to working with you.
Time and again, we have experienced locations, contributors, props and more being generously made available to us, and we are endlessly grateful for it. Without that goodwill, it would simply be impossible to create film productions at the level we strive for. That is why we are called Goodwill — as a tribute to the goodwill we have encountered throughout Funen.
Today, the team also includes Selma Gammelgaard, who became co-owner of the company in 2026 after working with Goodwill since 2023.What we love most is creating films that move their audience. We love the process and the creativity, but we also love building great collaborations where the humour is strong and the energy stays high from beginning to end.
Goodwill is among the best in the country when it comes to emotionally driven films, or films where acting plays an important role. We are particularly strong at creating believable performances and authentic scenarios, which makes us a great fit for films where the audience needs to take your message seriously.
That often includes brand films, hero films and full short films created for campaigns, exhibitions, screenings and everything in between.
That is not to say we have not also produced a wide range of films and video content for TV and social media campaigns. At present, our catalogue includes more than 7,000 productions.
We are for those who want to make the world a little better through the messages they put out into it.
We are for those who want to be challenged a little.
And we are for those who want film production at a level of quality that belongs on the big screen and can stand up to the closest attention.We are Goodwill, and we look forward to working with you.
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