Everything I expected

To do the music and the film

Goodwill created a music video for Timur who sings about the good old, heartbreaking heartbreak. For the visuals we maxed out and decided to showcase the five different stages you go through in a breakup: denial, anger, bargaining, depression, and acceptance. To depict the entire arsenal of breakup feels, we adopted an abstract stylistic approach to make the visuals something… something to underline the lyrics, build a sort of intense atmosphere where you feel the feelings instead of being spoon fed all kinds of crazy breakup tropes.

Colored expectations

We went with a giant installment of shattered mirror (completed with fishing line), lots of liquid colors, dancing, soap bubbles, and flapping creatures of knowledge.

So yes: You expect everything, you feel everything – and in every color. With three owls checking you out through out the entire process.

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